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Toyboss presented the book “Yard Games” — a project aimed at developing children’s activity and live communication
On October 25, at Dordoi Plaza 2 shopping mall, Toyboss held a presentation of the book “Yard Games” — a socio-cultural project dedicated to supporting family values, preserving traditions, and promoting children’s activity.
The event brought together parents, children, educators, and the company’s partners. Guests enjoyed live games, contests, face painting, prizes, and a tasting of Toyboss products.
“We created this book to bring back the joy of real communication for children — without screens, likes, or subscriptions. It features 12 favorite games, including traditional Kyrgyz ones, so that the new generation can experience what it means to play, negotiate, and build friendships,” said Elnura Orumbaeva, Deputy General Director for Development.
The book is published in both Kyrgyz and Russian, reflecting the company’s mission to preserve cultural heritage and native language.
The publication includes not only descriptions of the games but also comics, illustrations, and Toyboss-themed mazes for children, making the reading process interactive and engaging.
“Play is a universal language understood by everyone. This language will never go out of style,” reads the message from the Toyboss marketing team — the authors of the book.
The company plans to distribute the books to schools and children’s centers across different regions of Kyrgyzstan, continuing its mission to promote screen-free childhood and strengthen intergenerational connections.
